Of course, Montgomery Ward wants every kid to want their shoes, so what better way than to have a giveaway comic book advertisement in which young Billy and Milly realize that their Montgomery Ward shoes were special indeed!
Milly: They’re like seven-league boots!

Billy: Even better! We’re covering a hundred miles at a step and we’re going back through history, too! These Ward shoes must have magical powers!

Variants

(1)
  1. Magical Shoes, |pending byline| (circa 1958).